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How to Set Up Your Shopify Store for Success: A Beginner’s Guide for Coffee Entrepreneurs

April 28, 2023
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Jackson Carpenter Roastify Staff
set up shopify for success

Introduction: If you’re an aspiring coffee entrepreneur looking to start your own coffee brand, you’ve come to the right place! With Roastify as your dropshipping partner, you can focus on what you do best — selling delicious coffee under your brand name. In this beginner-friendly guide, we’ll walk you through the process of setting up a Shopify store, creating essential pages, connecting the Roastify app, and adding a custom domain. Let’s dive in!

Step 1: Create your Account

Create Your Shopify Account

To begin, head over to and sign up for a 14-day free trial. Fill out the required information, and you’ll be on your way to creating your online store. Once your account is set up, you can choose from a wide selection of themes to design your store. Make sure to select a responsive theme that showcases your coffee brand well.

Step 2: Build your Online Store

In 2023, an e-commerce store should have the following key pages to keep customers informed and engaged:

1. Product Page: Create a dedicated page to showcase your coffee products, including high-quality images, detailed descriptions, and pricing.

2. About Us Page: Share your story, your mission, and your passion for coffee to connect with your customers on a deeper level.

3. FAQ Page: Answer common questions about your products, shipping, and returns to build trust with your customers.

4. Contact Us Page: Provide a contact form, email address, or phone number for customers to reach you with questions or concerns.

5. Blog: Share coffee-related content, industry news, and tips to keep your customers engaged and informed.

Step 3: Connect Roastify App to Your Shopify Store

Connecting the Roastify app to your Shopify store is simple. Follow these steps:

1. Log in to your Shopify dashboard.

2. Click on “Apps” in the left-hand menu.

3. Click on “Visit Shopify App Store” and search for “Roastify.”

4. Click on “Add app” and follow the installation prompts.

5. Complete the setup process by providing the necessary information about your coffee brand and products.

Step 4: Add Your Custom Domain to Your Shopify Store

A custom domain gives your store a professional appearance and helps build trust with customers. To add your custom domain:

  1. Purchase a domain from a domain registrar like GoDaddy, Namecheap, or Google Domains.
  2. Log in to your Shopify dashboard, and go to “Online Store” > “Domains.”
  3. Click “Connect existing domain” and enter your custom domain.
  4. Follow the instructions provided to update your domain’s DNS settings with your domain registrar.
  5. Once the settings are updated, it may take up to 48 hours for the changes to take effect.

Conclusion: Setting up a Shopify store for your coffee brand is a straightforward process.

By following these steps, you’ll have a professional e-commerce store that allows you to focus on marketing and selling your unique coffee products. With Roastify as your dropshipping partner, the fulfillment side of your business is taken care of, giving you more time to grow your brand and serve your customers. Happy selling!

Jackson Carpenter

Written by Jackson Carpenter

Jackson Carpenter brings his creative spirit and marketing expertise to his role as Co-Founder and Director of Marketing & Sales at Roastify. With years of experience founding and leading his own media production and marketing consulting companies, Jackson oversees all branding, communications, and ... Learn More about Jackson Carpenter →

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