Start designing your own coffee bag today! Sign up to learn how
roastify logo
White Label Coffee
Coffee Business

The Rise of White Label Coffee Businesses

June 1, 2023
author avatar
David Ilgenfritz Roastify Staff
White Label Coffee Roaster

White label coffee businesses — they’ve come onto the scene like a strong espresso, providing a jolt of innovation to the industry. As more and more entrepreneurs awaken to the potential of these businesses, the landscape of the coffee market is shifting. In this article, we delve into the phenomenon that’s brewing a whole new world for coffee enthusiasts and entrepreneurs alike — the rise of white label coffee businesses.


The essence of white label coffee businesses is about offering a seamless path to owning a coffee brand. With production, roasting, and packaging taken care of by the white-label provider, entrepreneurs can focus on building and promoting their brand. But what’s truly stirring up the industry is how these businesses are transforming the traditional coffee market’s dynamics.

Why Are White Label Coffee Businesses Gaining Popularity?

  1. Efficiency and Cost-effectiveness: With white label coffee businesses, entrepreneurs can bypass the cost and time required for establishing a roasting facility, sourcing beans, and packaging. This efficiency translates into significant cost savings.
  2. Customization and Branding: The ability to customize packaging and sell under their brand name provides a unique opportunity for entrepreneurs to stand out in the market.
  3. Flexibility: White label coffee businesses provide an opportunity for entrepreneurs to experiment with their offerings and adapt quickly to market trends.

The data tells the story…

A comprehensive report from the Specialty Coffee Association provided some illuminating data, pointing towards the steady rise of white label coffee businesses. The report found that small-batch roasters, a category which many white label coffee businesses fall into, experienced a significant sales growth of 10% in 2022.

Furthermore, market analysts project that this sector’s growth will continue, with expected CAGR (Compound Annual Growth Rate) of 7.1% from 2023 to 2027. This projection suggests a rising trend for white label coffee businesses, aligning with the overall growth of the coffee industry, which itself is set to grow by a CAGR of 4.6% during the same period. These figures clearly underscore the burgeoning opportunity that white label coffee businesses represent within the booming coffee industry.

As this new business model gains traction, at Roastify we are working hard to facilitating entrepreneurial success in the coffee industry. We offer a unique value proposition — full control over the design of the coffee bags, in-house roasting for quality control, competitive pricing, and a powerful software app that integrates seamlessly with merchants’ e-commerce stores. If you want to give us a try, CLICK HERE


The rise of white label coffee businesses is reshaping the way we think about the coffee industry. They offer a blend of efficiency, flexibility, and customization that’s appealing to a new generation of coffee entrepreneurs. With companies like Roastify at the forefront, the potential for growth in this segment is strong and shows no signs of slowing down.

If you’re an entrepreneur looking to make your mark in the coffee industry, the landscape is rich with opportunity. And as we see the rise of white label coffee businesses, one thing is certain — there’s never been a better time to jump into the coffee business.

David Ilgenfritz

Written by David Ilgenfritz

David Ilgenfritz is a Co-Founder and CEO of Roastify, a modern coffee roasting and web technologies company based in Bend, Oregon. With over 8 years of experience in aerial mapping technology and UAV LiDAR through his previous company Flight Evolved, David brings a unique tech-focused perspective to... Learn More about David Ilgenfritz →

Other Articles You May Enjoy:

frequently asked questions
David Ilgenfritz
By David Ilgenfritz

Frequently Asked Questions

Where do you source your coffee? Our coffee is sourced from a variety of locations around the world....

White Label Coffee Roaster
David Ilgenfritz
By David Ilgenfritz

How to choose a White Label Coffee Roaster

Choosing the right white label coffee roaster is a crucial decision for any budding coffee entrepren...